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Giant Confectionary Creations

Clean the Sky - Positive Eco Trends & Breakthroughs

Nicola Freeman's Work is as Sweet as Candy

— June 18, 2011 — Lifestyle
Art student Nicola Freeman has created the ultimate homage to candy sweets.

The student from the University of Wolverhampton created four larger-than-life sculptures of common candy sweets: Love Hearts, Sweetie Watch, Sweetie Necklace and Lolly Pop. The results? A flawless execution and pieces that look almost edible.

Nicola Freeman's confectionary pieces are made of plaster and resin. Freeman's play with color has also produced a flawless candy series.

In an interview with CraftZine.com, Nicola Freeman explains her inspiration: "I started out with food art, and then I came up with this idea of enlarging it to a scale that was shocking -- but then it turned into something that was a lot more fun, so that people could relate to it, dealing with the idea of mass consumerism."
Trend Themes
1. Giant Confectionary Sculptures - Opportunity to create large-scale confectionary sculptures for art installations or interactive exhibits.
2. Playful Food Art - Exploring the concept of enlarging food art to create visually striking and relatable pieces.
3. Mass Consumerism Inspiration - Using consumerism as a theme to create thought-provoking art pieces that resonate with a wide audience.
Industry Implications
1. Art and Sculpture - Artists and sculptors can incorporate confectionery themes and materials into their work.
2. Food and Beverage - Food manufacturers and companies can use oversized candy sculptures for promotional campaigns or events.
3. Experiential Marketing - Brands can create interactive installations featuring large confectionary sculptures to engage and attract consumers.
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