The Nickelodeon Network's Streaming Service Brings Cartoons to Devices
Rahul Kalvapalle — September 2, 2015 — Tech
References: techcrunch
The Nickelodeon network is launching a subscription streaming service aimed at kids and toddlers who simply can't get enough of Spongebob Squarepants and other Nickelodeon cartoon stalwarts.
The new service is designed to be "very attractive for parents and children", and aims to satisfy the demands of consumers who use mobile devices. These modern consumers have a voracious appetite for content, and now expect to be able to view content on every kind of device. Gone are the days when kids would only watch cartoons on the television set in the living room.
The launch of the Nickelodeon network's subscription streaming offering ultimately means that children's programming is being brought directly to consumers, and follows similar efforts from other networks looking to make their programming more accessible.
The new service is designed to be "very attractive for parents and children", and aims to satisfy the demands of consumers who use mobile devices. These modern consumers have a voracious appetite for content, and now expect to be able to view content on every kind of device. Gone are the days when kids would only watch cartoons on the television set in the living room.
The launch of the Nickelodeon network's subscription streaming offering ultimately means that children's programming is being brought directly to consumers, and follows similar efforts from other networks looking to make their programming more accessible.
Trend Themes
1. Direct-to-consumer Streaming - The launch of Nickelodeon's streaming service shows the trend of networks making their programming more accessible to consumers.
2. Mobile-first Entertainment - The service's focus on mobile devices highlights a trend of consumers demanding content on every kind of device.
3. Kid-focused Streaming - The service targets kids and toddlers and offers age-appropriate programming, opening up opportunities for more specialized streaming services.
Industry Implications
1. Television - The shift towards direct-to-consumer streaming means traditional television networks must adapt to changing consumer preferences.
2. Entertainment - Mobile-first entertainment is a growing trend and offers opportunities for companies that prioritize content consumption on devices.
3. Streaming - With the growth of specialized streaming services, the streaming industry must continue to innovate to meet the demand of a diverse audience.
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