The Nibble Gingerbread Protein Bites are Limited-Edition
Michael Hemsworth — December 6, 2019 — Marketing
References: nibbleprotein & foodbev
The Nibble Gingerbread Protein Bites is the latest creation from the UK-based brand that will provide consumers with a flavorful way to stave off hunger between meals or after a workout. The treat makes use of a traditional Swedish recipe and is made with a premium blend of spices including cinnamon, ground ginger, nutmeg and cloves along with a chopped almond topping.
The Nibble Gingerbread Protein Bites contain 21% pea protein for a vegan-friendly profile, while they also contain under 6.5 grams of sugar per pack which equals out to just one gram per piece. The treats are 100 calories per pack and are positioned as a limited-edition, health-conscious option for consumers who want to keep on track with their dietary restrictions, while still enjoying the flavors of the season.
The Nibble Gingerbread Protein Bites contain 21% pea protein for a vegan-friendly profile, while they also contain under 6.5 grams of sugar per pack which equals out to just one gram per piece. The treats are 100 calories per pack and are positioned as a limited-edition, health-conscious option for consumers who want to keep on track with their dietary restrictions, while still enjoying the flavors of the season.
Trend Themes
1. Plant-based Protein - The emergence of vegan protein options presents opportunities for alternative protein sources and innovative plant-based products.
2. Health-conscious Snacking - The demand for low-sugar, calorie-conscious snacks creates a market for nutritious and indulgent treats.
3. Limited-edition Offerings - The popularity of limited-edition products allows brands to create scarcity and generate excitement among consumers.
Industry Implications
1. Food and Beverage - Innovative food and beverage companies can explore the development of plant-based protein snacks and limited-edition seasonal treats.
2. Fitness and Wellness - Health-conscious brands in the fitness and wellness industry can tap into the demand for vegan-friendly protein snacks with low sugar content.
3. Retail - Retailers can seize the trend by curating limited-edition product offerings and creating exclusive partnerships for unique and desirable treats.
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