'Niagara Falling' Documents the New York State City's Demise
Tiana Reid — August 24, 2010 — World
References: kickstarter
'Niagara Falling' is a short trailer that attempts to document the story of Niagara Falls, New York. Created by David Hodje and Hi-Jin, the project explores the feelings of those who live in the city.
Back in the day, Niagara Falls was hustling and bustling, but the current conditions of the New York State city are not so certain. Tourism is low, as most people who want to visit the falls travel to the Canadian side. 'Niagara Falling' attempts to bring light to the beautiful American town.
The creators of 'Niagara Falling' are currently looking for funding on Kickstarter in order to create a book.
Back in the day, Niagara Falls was hustling and bustling, but the current conditions of the New York State city are not so certain. Tourism is low, as most people who want to visit the falls travel to the Canadian side. 'Niagara Falling' attempts to bring light to the beautiful American town.
The creators of 'Niagara Falling' are currently looking for funding on Kickstarter in order to create a book.
Trend Themes
1. Urban Decay Documentaries - The rise of short films documenting the decline of once prosperous cities presents opportunities for filmmakers and tourism professionals to create content that raises awareness of urban decay in an attempt to renew public interest and investment.
2. Crowdfunding for Cultural Projects - Projects like 'Niagara Falling' demonstrate the potential for public funding through platforms like Kickstarter and GoFundMe for cultural initiatives that may not receive support from traditional investment sources.
3. Rebranding Distressed Cities - As more attention is brought to the decline of once prosperous cities, there is an opportunity for creatives and marketing agencies to develop campaigns that create a new identity and narrative for places like Niagara Falls, NY to attract tourism and investment.
Industry Implications
1. Film and Entertainment - The growth of urban decay documentaries presents opportunities for filmmakers and entertainment professionals to create content that educates the public on the effects of economic decline and encourages investment.
2. Tourism - As cities like Niagara Falls, NY struggle to attract visitors, there is an opportunity for tourism professionals to develop campaigns that rebrand these areas and highlight their unique history and culture to attract tourists.
3. Marketing and Advertising - The opportunity to rebrand distressed cities presents opportunities for marketing and advertising professionals to develop strategic campaigns that attract investment and create new narratives around these communities.
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