RTFKT and THE FABRICANT Created a Seven-Piece NFT Collection
Laura McQuarrie — April 19, 2021 — Fashion
References: thedematerialised & prnewswire
Virtual sneaker brand RTFKT and digital couture house THE FABRICANT collaborated on an exclusive seven-piece NFT collection that dropped on THE DEMATERIALISED's invite-only marketspace. The co-branded collection called RenaiXance introduces a complete look, called AUM, and it aims to "redefine the meaning of street-culture in the digital era."
The garments play with themes like fluidity and protection, as well as deconstruction. The design of the AUM outfit is completed by a pair of sneakers that explores the meeting place between ancient and future aesthetics.
The exclusive collection was made available for just 48 hours only and it speaks to the changing world of digital fashion, and the need to not only outfit oneself but also virtual avatars in the online space.
The garments play with themes like fluidity and protection, as well as deconstruction. The design of the AUM outfit is completed by a pair of sneakers that explores the meeting place between ancient and future aesthetics.
The exclusive collection was made available for just 48 hours only and it speaks to the changing world of digital fashion, and the need to not only outfit oneself but also virtual avatars in the online space.
Trend Themes
1. Virtual Fashion Collaboration - Opportunity for more collaborations between virtual fashion brands and digital couture houses in creating NFT collections that sell exclusively in invite-only marketplaces
2. NFT Fashion Collections - Growing trend of limited edition NFT fashion collections in the digital era, providing innovative monetization strategies for virtual fashion brands
3. Virtual Sneakers - Emerging trend of virtual sneaker brands creating exclusive digital sneakers that appeal to both ancient and future aesthetics
Industry Implications
1. Virtual Fashion - Opportunities for virtual fashion brands to capitalize on the trend of limited edition NFT collections and create new revenue streams
2. Digital Art - The rise of NFTs in digital art and fashion presents opportunities for digital artists to collaborate with virtual fashion brands in creating limited edition collections
3. Online Marketplaces - Invitation-only online marketplaces present opportunities for limited edition NFT collections, creating a sense of exclusivity and urgency for consumers
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