Google Creates a Custom Product for the Nexus Smartphone
Meghan Young — April 27, 2016 — Tech
References: theverge
Sometimes it seems as though anything interesting or stylish is announced by or for Apple products, but that's not the case right now -- Google has revealed customized cases for the Nexus smartphone. Although this may seem like a small step in the grand scheme of everything, the option to personalize products is a huge draw for consumers.
Through these custom Nexus smartphone cases, people will be able to use their own mage, photo or map. Dan Seifert of The Verge tried out the new product and although he came to the conclusion it was pretty basic, he writes, "the live wallpaper that comes with the case is a map that follows me around as I go to different places, which is pretty cool."
Through these custom Nexus smartphone cases, people will be able to use their own mage, photo or map. Dan Seifert of The Verge tried out the new product and although he came to the conclusion it was pretty basic, he writes, "the live wallpaper that comes with the case is a map that follows me around as I go to different places, which is pretty cool."
Trend Themes
1. Customized Smartphone Cases - As consumers seek more personalized experiences, there is an opportunity for companies to offer customized phone cases with unique designs and features such as interactive wallpapers.
2. Interactive Phone Accessories - The trend of interactive phone cases can be expanded to include other accessories such as chargers or holders, which can provide additional value to users beyond just protection from scratches and drops.
3. Personalized Product Options - In addition to phone cases, other products such as laptops or smartwatches can offer personalized options to consumers, allowing them to have a product that reflects their individuality and style.
Industry Implications
1. Smartphone Accessories - Companies in the smartphone accessory industry can leverage the trend of customized phone cases and expand their product line to include other interactive accessories, providing a more personalized experience for users.
2. Consumer Electronics - The trend towards personalized product options can be applied to other consumer electronics industries, providing a competitive advantage for companies that offer customizable features.
3. E-commerce - As consumers seek more personalized products, e-commerce companies can offer customization options on their platforms, providing a more engaging and personalized shopping experience for users.
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