LEGO's Nexo Knights Collection Creates a World of Robots and Castles
Charlotte Joyce Kidd — October 9, 2015 — Life-Stages
References: groovebricks & lego.gizmodo
The much-anticipated LEGO Nexo Knights collection is an imaginative mash-up of the past and the future, creating a world where valiant knights fight with high-tech robots.
The Nexo Knights collection will comprise 14 new LEGO sets. It features spectacularly designed creations, including an armored castle that travels on rolling treads like a tank and a Mad Max-like siege machine. The play sets also come with a designated app, where kids can interact with Merlok, a hologram wizard. In the app, players can unlock unique virtual powers for their LEGO characters and collect special Nexo Knights shields using codes found on the Nexo Knights boxes and print ads.
LEGO Nexo Knights combines two popular themes in kids' culture to develop an imaginative scenario where knights joust and robots battle.
The Nexo Knights collection will comprise 14 new LEGO sets. It features spectacularly designed creations, including an armored castle that travels on rolling treads like a tank and a Mad Max-like siege machine. The play sets also come with a designated app, where kids can interact with Merlok, a hologram wizard. In the app, players can unlock unique virtual powers for their LEGO characters and collect special Nexo Knights shields using codes found on the Nexo Knights boxes and print ads.
LEGO Nexo Knights combines two popular themes in kids' culture to develop an imaginative scenario where knights joust and robots battle.
Trend Themes
1. Imaginative Mash-up - The combination of two popular themes, such as medieval knights and high-tech robots, creates opportunities to disrupt traditional toy-making industries.
2. Interactive Apps - Creating accompanying apps with unlockable features and collectibles for kids to use creates opportunities to disrupt the traditional toy category and create an engaging, multi-platform experience.
3. Holographic Characters - Incorporating holographic characters, such as the wizard Merlok in LEGO's Nexo Knights collection, into toys creates opportunities to disrupt and enhance the traditional toy category, merging virtual and physical play experiences.
Industry Implications
1. Toy Manufacturing - The incorporation of emerging technologies and the integration of multiple popular themes can provide opportunities to disrupt the traditional toy manufacturing industry.
2. Mobile App Development - The creation of interactive accompanying mobile apps can provide opportunities to disrupt and enhance the traditional toy industry with multi-platform experiences and unlockable features.
3. Hologram Technology - Holographic technology can disrupt and enhance the traditional toy market by providing innovative physical and virtual play experiences that merge 3D virtual worlds with real-world play.
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