LEGO Launched a $400 Castle Set for its 90th Birthday
Colin Smith — June 20, 2022 — Business
LEGO announced one of its largest sets to date, the Lion Knights' Castle. The set was created to celebrate the 90th anniversary of the toy company as it returns to one of its most common themes, the medieval knights. This medieval castle is the home of the Lion Knights, a legion in the LEGO universe with a lion insignia on each shield and flag.
The Lion Knights' Castle retails for $400 USD and is promised to be one of the most intricate and detailed LEGO collections to date. The set includes 4,514 pieces that result in a complete diorama of a medieval castle. The set includes everything from a drawbridge to a moat while the LEGO characters range from Lion Knights' archers, knights, bards, a king, and even members of an opposing army clad with a black hawk logo.
Image Credit: LEGO
The Lion Knights' Castle retails for $400 USD and is promised to be one of the most intricate and detailed LEGO collections to date. The set includes 4,514 pieces that result in a complete diorama of a medieval castle. The set includes everything from a drawbridge to a moat while the LEGO characters range from Lion Knights' archers, knights, bards, a king, and even members of an opposing army clad with a black hawk logo.
Image Credit: LEGO
Trend Themes
1. Medieval Building Block Sets - Increased demand for intricate and detailed building block sets inspired by historical themes.
2. Collectible LEGO Sets - A growing market for high-end LEGO sets with limited edition or customizable features.
3. Adult LEGO Fans - A shift toward marketing LEGO sets to adults, particularly nostalgic consumers who grew up with the toy blocks.
Industry Implications
1. Toy Industry - Opportunities for innovative and creative toy designs that appeal to both children and adult collectors.
2. Ecommerce Retail - Potential for sales of high-end, limited edition LEGO sets to niche and affluent markets through online marketplaces.
3. Tourism Industry - Possibilities for themed attractions in museums or amusement parks featuring large-scale LEGO models of historical landmarks or events.
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