This Newspaper Industry Inforgraphic Finds More Funding to Stay Alive
Senduran Bhakthakumaran — April 25, 2012 — Pop Culture
References: awesome.good.is & good.is
This newspaper industry infographic entitled 'How is the Newspaper Industry Trying to Save Itself?' will shed light on how this business sector plans to stay alive.
With the enormous faith that has been put in social networks to spread information faster than wildfire, the need for newspapers and other local publications has decreased. This infographic brings out the hard statistics that depict the newspaper industry's falling sales as digital ad revenue grows. It shows how much of digital ad revenue is made up of display banner ads, digital classified ads, targeted online ads, video ads and other forms of online advertising as well. With smartphones replacing laptops as an even more personal web-surfing device, news topics can be accessed straight from the pocket, ignoring the publication.
With the enormous faith that has been put in social networks to spread information faster than wildfire, the need for newspapers and other local publications has decreased. This infographic brings out the hard statistics that depict the newspaper industry's falling sales as digital ad revenue grows. It shows how much of digital ad revenue is made up of display banner ads, digital classified ads, targeted online ads, video ads and other forms of online advertising as well. With smartphones replacing laptops as an even more personal web-surfing device, news topics can be accessed straight from the pocket, ignoring the publication.
Trend Themes
1. Declining Newspaper Sales - The decline in newspaper sales due to the rise of digital ad revenue presents an opportunity for disruptive digital advertising platforms.
2. Shift to Digital Advertising - The shift towards digital advertising offers innovative solutions for targeted online ads, video ads, and other forms of online advertising.
3. Mobile News Consumption - The increasing use of smartphones for accessing news content presents opportunities for disruptive news delivery platforms tailored for mobile devices.
Industry Implications
1. Newspaper Publishing - The newspaper publishing industry needs to find innovative solutions to adapt and survive in the digital age.
2. Digital Advertising - The digital advertising industry has the potential to disrupt traditional advertising mediums and offer more targeted and efficient advertising solutions.
3. Mobile Technology - The mobile technology industry can capitalize on the growing trend of mobile news consumption by creating innovative news delivery apps and platforms.
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