The Good Company Pays Tribute to a Region of New York Streetwear
References: 97allen & highsnobiety
Given the cultural diversity and the rich artistic expression in the city, New York streetwear style can be divided into a few region-specific categories. Contemporary local fashion label The Good Company decides to pay tribute to the spring aesthetics of the Lower East Side with a graphic range of tees, socks, hats, tote bags, long sleeves, hoodies, and even " a lightweight Nalgene water bottle."
From the baseball hats that spotlight a minimalist squiggly line and the turtle-inspired graphic long-sleeve crewneck to the couroroy-textured bucket hat and the grey sweat suit with graffiti-inspired motifs, the Lower East Side New York streetwear collection is cozy, interesting and playful.
Photo Credits: The Good Company/ Caroline Tompkins
From the baseball hats that spotlight a minimalist squiggly line and the turtle-inspired graphic long-sleeve crewneck to the couroroy-textured bucket hat and the grey sweat suit with graffiti-inspired motifs, the Lower East Side New York streetwear collection is cozy, interesting and playful.
Photo Credits: The Good Company/ Caroline Tompkins
Trend Themes
1. Regional Streetwear Collections - Fashion brands paying tribute to various regions of cities through clothing can attract customers from those areas and create a unique selling proposition.
2. Graphic Print Apparel - Clothing with unique graphic prints and designs can create a distinctive brand image and appeal to consumers seeking more individualistic fashion options.
3. Sustainable Fashion - Brands can create sustainability in fashion through the use of lightweight, reusable materials, such as the lightweight Nalgene water bottle offered in The Good Company's collection.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of regional streetwear collections and unique graphic prints in their clothing lines, attracting customers looking for more individualistic fashion options.
2. Graphic Design - Graphic designers can offer their services to fashion brands looking to create distinctive graphic prints and designs for their clothing lines.
3. Sustainable Living - Industries that cater to and promote sustainable living, such as eco-friendly product manufacturers and environmental organizations, can partner with fashion brands to create and promote sustainability in fashion.
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