These Ads Show New York Lottery Winners Deep in Thought
Laura McQuarrie — June 26, 2014 — Marketing
References: nylottery.ny.gov & adsoftheworld
These ads feature New York Lottery winners thinking up the kind of funny little things that will fuel your thoughts when worrying about money is no longer what consumes a ton of your brain power.
The illustrated print ads show small thoughts where lotto winners are thinking up things like how much the word "bed" looks like the shape of an actual bed with a proper headboard and footboard, as well as why people don't say "chicken bird" when we do tend to say "tuna fish." The ads by DDB New York are serene, featuring these thinkers leisurely relaxing, driving and participating in recreational activities, since they've now got both time and the money to ponder these kinds of things for as long as they'd like.
The illustrated print ads show small thoughts where lotto winners are thinking up things like how much the word "bed" looks like the shape of an actual bed with a proper headboard and footboard, as well as why people don't say "chicken bird" when we do tend to say "tuna fish." The ads by DDB New York are serene, featuring these thinkers leisurely relaxing, driving and participating in recreational activities, since they've now got both time and the money to ponder these kinds of things for as long as they'd like.
Trend Themes
1. Serene Thought-provoking Ads - Creating ads that encourage viewers to ponder random thoughts in a serene and humorous way.
2. Financial Freedom Imagery - Using images of leisurely activities to depict the freedom and peace of mind that comes with winning the lottery.
3. Humorous Thought Associations - Incorporating funny and relatable thought associations to capture the attention of the audience and create a memorable brand image.
Industry Implications
1. Advertising and Marketing - Adopting creative advertising approaches to engage viewers and build brand recognition.
2. Lottery and Gambling - Exploring innovative ways to market lottery games by tapping into emotional and aspirational aspects of winning.
3. Print Media - Leveraging print ads to deliver thought-provoking and captivating content for brand promotion.
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