The New York Lottery Campaign Shows People How to Multiply Their Money
Meghan Young — January 16, 2013 — Marketing
References: ddb & ibelieveinadv
The New York Lottery campaign adorably illustrates the tag line, "Multiply your money." It does this through cute piggy bank characters living life to the fullest. Although some might deem that statement to refer to extravagant trips and daring escapades, especially when it comes to lottery campaigns, in this case it touches on daily life and love.
Conceived and executed by the DDB branch based in New York City, the New York Lottery campaign shows two piggy banks falling in love in one ad and having babies in the next, which ties in neatly with the tag line. The ad campaign was creatively art directed by Diego Fonseca with creative direction by Rich Sharp, Mike Sullivan, Carlos Wigle and Aron Fried.
Conceived and executed by the DDB branch based in New York City, the New York Lottery campaign shows two piggy banks falling in love in one ad and having babies in the next, which ties in neatly with the tag line. The ad campaign was creatively art directed by Diego Fonseca with creative direction by Rich Sharp, Mike Sullivan, Carlos Wigle and Aron Fried.
Trend Themes
1. Piggy Bank Marketing - Opportunity to explore creative and sentimental marketing campaigns that use piggy banks as symbols of saving and multiplying money.
2. Emotional Storytelling - Opportunity to evoke emotions and create deeper connections with consumers through storytelling in advertising campaigns.
3. Personal Finance Education - Opportunity to develop educational initiatives and resources to teach people about saving, multiplying, and managing their money effectively.
Industry Implications
1. Financial Services - The financial services industry can leverage piggy bank marketing and emotional storytelling to create engaging advertising campaigns that resonate with consumers and promote their services.
2. Education - The education industry can seize the opportunity of personal finance education to develop courses and programs that teach students and adults about financial literacy and money management.
3. Advertising and Marketing - The advertising and marketing industry can explore new approaches to storytelling and emotional branding, using piggy banks as a symbol, to create impactful and memorable campaigns for their clients.
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