BuzzFeed and Chase Launched a New York Knicks-Themed Pizza Parlor
Grace Mahas — November 8, 2019 — Marketing
Content media brand BuzzFeed recently partnered with Chase Bank to launch a New York Knicks-Themed Pizza Parlor to celebrate the return of the Knicks basketball season. The new pop-up is located at Speedy Romeo in Manhattan's Lower East Side and will be running from November 8th until November 22nd.
The New York Knicks-Themed Pizza Parlor will include six special events aimed at Knicks fan including trivia, speed dating, opening and closing parties, and more. The initiative highlights the community-centric events that Chase is involved in, including the bank's sponsorship of the basketball team for the past 10 years. Kate Schoff, executive director of sports and entertainment at JPMorgan Chase, added: “This was a great opportunity to get outside of the arena and do something a little bit different. We looked at things that make New York iconic, which include pizza and basketball.”
The New York Knicks-Themed Pizza Parlor will include six special events aimed at Knicks fan including trivia, speed dating, opening and closing parties, and more. The initiative highlights the community-centric events that Chase is involved in, including the bank's sponsorship of the basketball team for the past 10 years. Kate Schoff, executive director of sports and entertainment at JPMorgan Chase, added: “This was a great opportunity to get outside of the arena and do something a little bit different. We looked at things that make New York iconic, which include pizza and basketball.”
Trend Themes
1. Branded Basketball Experiences - Creating immersive experiences centered around sports teams to engage fans and strengthen brand loyalty.
2. Collaborative Partnerships - Forming strategic alliances between brands to enhance marketing campaigns and reach a broader audience.
3. Community-centric Events - Organizing events that foster a sense of community and promote brand affinity among consumers.
Industry Implications
1. Food and Beverage - Opportunity to create themed pop-up restaurants or menu items that cater to sports fans and create buzz around a local team.
2. Banking and Financial Services - Potential for financial institutions to partner with sports teams for sponsorship opportunities and collaborative marketing initiatives.
3. Event Planning and Entertainment - Opportunity to design and execute experiential events targeted at sports fans, leveraging brand partnerships and themes.
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