Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,228 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,228 cutting edge ideas.

Influencer-Backed Sunglasses

Clean the Sky - Positive Eco Trends & Breakthroughs

DIFF Eyewear Debuts New Collection in Collaboration with Lauren Lane

— July 21, 2022 — Fashion
DIFF Charitable Eyewear recently launched its latest collection in collaboration with Nashville-based lifestyle and beauty content creator Lauren Lane. The new offerings include two new frames in two classic colorways and embody Lauren's "wholesome and edgy paradox."

This collection features two styles, the Mollie and the Lauren. Designed for everyday wear, the Mollie is a round and reliable frame, while the Lauren adds an edge to your outfit with its cat-like shape. Each pair also features a hand-drawn flower decal.

“I am so excited to collaborate with DIFF Eyewear! I’ve been a long-time fan of their glasses and an even bigger fan of their mission - providing eye care for those in need. I hope you love the collection as much as I do," said Lauren Lane.
Trend Themes
1. Influencer-backed Products - Collaborating with influencers to design and promote products is a growing trend that can lead to increased brand awareness and sales.
2. Hand-drawn Details - Adding unique and personalized details to products, such as hand-drawn designs, can create a competitive advantage and appeal to consumers looking for something special.
3. Charitable Partnerships - Collaborating with charitable organizations or incorporating a social mission into products can help increase brand loyalty and appeal to socially conscious consumers.
Industry Implications
1. Eyewear - Eyewear companies can collaborate with influencers and incorporate personalized details to create unique collections and appeal to fashion-conscious consumers.
2. Fashion - Fashion companies can partner with influencers to design and promote new collections, while also incorporating charitable initiatives that enhance brand awareness and consumer loyalty.
3. Beauty - Beauty companies can collaborate with influencers to create makeup or skincare collections, incorporating hand-drawn artwork and charitable giving to stand out in a competitive market.
5.4
Score
Popularity
Activity
Freshness