Uber Has Joined with Snapchat for Its 'Uber Feed' Feature
Mishal Omar — November 17, 2016 — Tech
The new Uber Feed feature that this car-share service offers works to make the process of being late more fun.
Uber Feed provides individuals with information about the various locations on the journey the person using the service is taking and it also has a unique extension in the form of a Snapchat filter. The filter can only be accessed by people who's ETA is longer than was originally arranged for, providing riders with a playful method of telling their friends, families or coworkers that they're going to be late through no fault of their own.
The new Uber Feed Snapchat feature works to make the process of being late fun for commuters while ensuring that their relationship with Uber remains intact in the event that they are late.
Uber Feed provides individuals with information about the various locations on the journey the person using the service is taking and it also has a unique extension in the form of a Snapchat filter. The filter can only be accessed by people who's ETA is longer than was originally arranged for, providing riders with a playful method of telling their friends, families or coworkers that they're going to be late through no fault of their own.
The new Uber Feed Snapchat feature works to make the process of being late fun for commuters while ensuring that their relationship with Uber remains intact in the event that they are late.
Trend Themes
1. Collaborative Car-share Services - The integration of social media platforms like Snapchat with car-share services like Uber provides opportunities for unique and interactive experiences during rides.
2. Real-time Journey Updates - The implementation of features like Uber Feed that provide users with real-time updates on their journey allows for better communication and engagement between riders and the car-share service.
3. Creative Marketing Partnerships - The collaboration between car-share services and social media platforms opens up possibilities for innovative and playful marketing strategies, such as the Uber Feed Snapchat filter.
Industry Implications
1. Ridesharing - Ridesharing companies can capitalize on the integration of social media platforms to enhance the overall user experience and differentiate themselves from competitors.
2. Social Media - Social media platforms can explore partnerships with car-share services to expand their user base and provide unique features that enhance the user's journey experience.
3. Marketing and Advertising - Marketing and advertising professionals can take advantage of the creative marketing partnerships between car-share services and social media platforms to engage audiences in new and exciting ways.
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