Oatly's New Strawberry Matcha Latte is Dairy-Free
Katherine Pendrill — March 31, 2026 — Lifestyle
References: oatly & greenqueen.hk
Oatly is getting in on the seemingly endless demand for matcha with the debut of its new Strawberry Matcha Latte.
While matcha is an increasingly popular drink option for consumers, it can be labor-intensive to make at home. Oatly has solved this problem by creating a creamy matcha latte infused with sweet strawberry flavors. Of course, the latte is made with Oatly's signature oat milk, so it contains no dairy or soy. Best of all, it comes in a ready-to-drink format – a juice box! – so all you need to do is shake it, pop your straw in, and enjoy.
Oatly's new Strawberry Matcha Latte is just the latest in the brand's ever-expanding matcha lineup, which aims to cater to consumers looking for cold drinks that mimic the cafe experience at home.
Image Credit: Oatly
While matcha is an increasingly popular drink option for consumers, it can be labor-intensive to make at home. Oatly has solved this problem by creating a creamy matcha latte infused with sweet strawberry flavors. Of course, the latte is made with Oatly's signature oat milk, so it contains no dairy or soy. Best of all, it comes in a ready-to-drink format – a juice box! – so all you need to do is shake it, pop your straw in, and enjoy.
Oatly's new Strawberry Matcha Latte is just the latest in the brand's ever-expanding matcha lineup, which aims to cater to consumers looking for cold drinks that mimic the cafe experience at home.
Image Credit: Oatly
Trend Themes
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Ready-to-drink Functional Beverages — Shelf-stable, single-serve beverages combining indulgent flavors with perceived wellness benefits are displacing made-to-order options for time-pressed consumers.
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Plant-based Cafe-at-home — Consumers seeking dairy-free, cafe-style experiences at home are driving demand for barista-quality formulations that replicate coffeehouse textures and taste profiles.
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Flavor-infused Matcha Convenience — Matcha’s transition from specialty tea to flavored, portable formats is expanding its reach to mainstream audiences who prioritize ease and novelty.
Industry Implications
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Dairy-alternative Manufacturers — Oat-based producers are positioned to redefine beverage portfolios by blending plant milks with functional ingredients and indulgent flavors to capture mainstream occasions.
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Ready-to-drink Beverage Packaging — Innovations in lightweight, sustainable single-serve packaging enable premium cold beverages to be distributed widely while preserving texture and freshness.
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Retail Coffee and Convenience Chains — Brick-and-mortar outlets face shifting consumer expectations as grab-and-go, shelf-stable premium drinks offer comparable sensory experiences without in-store preparation.
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