Oatly Iced Coffees Come in Two Flavors
Michael Hemsworth — November 20, 2025 — Lifestyle
References: oatly & retailtimes
The Oatly iced coffees are the oat drink brand's inaugural ready-to-drink (RTD) coffee beverages that put premium coffee and its signature oat-based beverage in the spotlight. The drinks come in two varieties including the Oatly Barista Iced Flat White and the Oatly Barista Iced Caramel Macchiato, which each come packaged in cans and are arriving now at Tesco in the UK for £2 per serving. The drinks are each made with premium Arabica coffee, while also being dairy-free and soy-free with calcium, riboflavin and vitamins B12 and D fortified in.
General Manager, Oatly UK and Ireland Bryan Carroll commented on the Oatly iced coffees saying, "This ambient ready-to-drink format has been developed with the growing grab-and-go audience in mind. We are seeing a real shift in how shoppers consume coffee, with Gen Z in particular driving the surge in cold formats – a trend that continues to remain a cultural movement as we head into the New Year. Taste remains central to all Oatly innovation, and alongside the rising demand for convenience, we are excited to see the response to these new RTDs as they roll out in Tesco.”
General Manager, Oatly UK and Ireland Bryan Carroll commented on the Oatly iced coffees saying, "This ambient ready-to-drink format has been developed with the growing grab-and-go audience in mind. We are seeing a real shift in how shoppers consume coffee, with Gen Z in particular driving the surge in cold formats – a trend that continues to remain a cultural movement as we head into the New Year. Taste remains central to all Oatly innovation, and alongside the rising demand for convenience, we are excited to see the response to these new RTDs as they roll out in Tesco.”
Trend Themes
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Premiumization of Plant-based Beverages — As consumers increasingly seek high-quality flavor experiences in non-dairy options, the premiumization of plant-based beverages like Oatly's iced coffees showcases a shift towards luxury in everyday products.
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Rise of Dairy-free Fortified Drinks — The growing consumer base desiring nutritious alternatives drives the trend towards dairy-free beverages fortified with essential vitamins and minerals, as evidenced by Oatly's latest offerings.
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Cold Coffee Convenience — The surge in grab-and-go lifestyles fuels the demand for convenient cold coffee solutions, aligning with the cultural movement towards chilled formats that cater to younger demographics.
Industry Implications
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Plant-based Food and Beverage — Expanding product lines to include ready-to-drink options showcases innovation potential within the plant-based sector, especially as it becomes mainstream and appeals to a broader market.
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RTD Coffee Market — By introducing oat-based variations, the RTD coffee market capitalizes on diversifying ingredient profiles to meet the evolving tastes and dietary preferences of modern consumers.
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Vitamins and Supplements — Fortifying beverages with essential nutrients opens disruptive avenues in the vitamins and supplements industry by integrating health benefits into everyday drink choices.
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