Crumbl is Serving Up a New Pumpkin Cake for Halloween Week
Katherine Pendrill — October 28, 2024 — Lifestyle
References: instagram & brandeating
Halloween week has arrived and Crumbl is celebrating by adding an exclusive new Pumpkin Cake to its weekly treat lineup.
Available as part of the brand's limited-time menu for the week ending on November 2, 2024, the new Pumpkin Cake is a delicious seasonal treat. The mini dessert consists of a two-tier pumpkin spice cake with alternating layers of rich and creamy vanilla bean cream cheese and some spiced pumpkin cake crumbles on top. The new Pumpkin Cake will also be accompanied by another Halloween treat during the same week: the Halloween Cake Battered Blondie Cookie. This treat consists of a warm cake batter-flavored cookie packed with white chocolate baking chips and edged with Halloween-colored sprinkles.
Image Credit: Crumbl
Available as part of the brand's limited-time menu for the week ending on November 2, 2024, the new Pumpkin Cake is a delicious seasonal treat. The mini dessert consists of a two-tier pumpkin spice cake with alternating layers of rich and creamy vanilla bean cream cheese and some spiced pumpkin cake crumbles on top. The new Pumpkin Cake will also be accompanied by another Halloween treat during the same week: the Halloween Cake Battered Blondie Cookie. This treat consists of a warm cake batter-flavored cookie packed with white chocolate baking chips and edged with Halloween-colored sprinkles.
Image Credit: Crumbl
Trend Themes
1. Seasonal Limited-time Offerings - Limited-time seasonal offerings like Crumbl's Pumpkin Cake create an urgency among customers to try new holiday-themed products promptly.
2. Layered Dessert Innovations - The creative use of layers in desserts, such as the tiered pumpkin spice cake, reflects a trend where visual appeal and diverse textural experiences enhance consumer allure.
3. Halloween-themed Sweets - Halloween-themed sweets, including decorated treats like the Halloween Cake Battered Blondie Cookie, cater to thematic celebrations and boost seasonal brand engagement.
Industry Implications
1. Bakery and Confectionery - Bakery and confectionery industries can leverage holiday-focused limited-edition offerings to drive seasonal sales and customer interest.
2. Food and Beverage - The food and beverage industry can benefit from thematic and seasonal product lines that appeal to festive consumer moods and tastes.
3. Retail and Consumer Goods - Retail and consumer goods industries find value in diversifying product lines with holiday-specific treats that invite increased consumer engagement.
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