Pringles is Asking Fans to Guess Its New Mystery Flavor
Katherine Pendrill — May 15, 2019 — Marketing
References: kelloggsfamilyrewards & delish
If you love a good guessing game, you'll want to place your bets on Pringles' new Mystery Flavor. While Pringles released a Mystery Flavor last year in Canada (which ended up being Seven Layer Dip), this is the first year the brand has launched the competition in the US.
According to Pringles, the new Mystery Flavor will be available exclusively at Walgreens and fans who try it will have a chance to guess what flavor they think it is. Guess correctly before August 31st and you could be rewarded with $10,000. However, guessing the new Mystery Flavor may be harder than you might think. As product development scientist Becky Wolfe explains, "We strove to create the Mystery Flavor in a way that all components fit together to make a cohesive, flavorful taste."
As other brands have found in the past, flavor guessing competitions are a fun way to get fans engaged with the products they're consuming.
Image Credit: Pringles.
According to Pringles, the new Mystery Flavor will be available exclusively at Walgreens and fans who try it will have a chance to guess what flavor they think it is. Guess correctly before August 31st and you could be rewarded with $10,000. However, guessing the new Mystery Flavor may be harder than you might think. As product development scientist Becky Wolfe explains, "We strove to create the Mystery Flavor in a way that all components fit together to make a cohesive, flavorful taste."
As other brands have found in the past, flavor guessing competitions are a fun way to get fans engaged with the products they're consuming.
Image Credit: Pringles.
Trend Themes
1. Mystery Flavor Competitions - Brands are leveraging guessing games to increase consumer engagement and excitement around their products.
2. Exclusive Product Launches - Companies are releasing new flavors and products exclusively in certain stores to create a sense of exclusivity and drive traffic.
3. Creative Flavor Development - Food and beverage companies are experimenting with unique flavor combinations to create memorable and unanticipated taste experiences for consumers.
Industry Implications
1. Food and Beverage - Companies in this industry have the opportunity to create innovative and exciting new flavors to keep consumers engaged and coming back.
2. Retail - Retailers can benefit from exclusivity agreements with brands and promotions to drive traffic to their stores.
3. Marketing and Advertising - Agencies can work with brands to create unique and engaging campaigns around mystery flavors and guessing game competitions to increase consumer engagement.
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