The New M&M's Flavor Swaps Peanuts for Caramel Filling
Katherine Pendrill — October 19, 2016 — Lifestyle
References: fortune & brandeating
While the new Boo-terscotch M&M's may be dominating the Halloween season, the candy company already has a new M&M's flavor up its sleeve for the post-Halloween festivities.
According to recent reports the new M&M's flavor will swap out the iconic peanut center for a soft caramel center. This means that the new M&M's Caramel candies will feature the same chocolate candy shell, but with a gooey caramel filling in the middle. The candies will also come in a special blue bag to set them apart from the traditional Peanut and Chocolate varieties.
Set to arrive on store shelves in late May of 2017, the caramel-filled candies will give those with a sweet tooth a whole new way to enjoy M&M's.
According to recent reports the new M&M's flavor will swap out the iconic peanut center for a soft caramel center. This means that the new M&M's Caramel candies will feature the same chocolate candy shell, but with a gooey caramel filling in the middle. The candies will also come in a special blue bag to set them apart from the traditional Peanut and Chocolate varieties.
Set to arrive on store shelves in late May of 2017, the caramel-filled candies will give those with a sweet tooth a whole new way to enjoy M&M's.
Trend Themes
1. Caramel-filled Candies - There is a growing trend of swapping out traditional candy fillings for caramel, providing a gooey and indulgent taste experience.
2. Flavor Innovation in Confectionery - Candy companies are constantly exploring new flavors and fillings, pushing the boundaries of traditional confectionery offerings.
3. Seasonal Candy Offerings - Candy companies are releasing seasonal limited edition flavors to cater to consumers' changing tastes and preferences throughout the year.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend of caramel-filled candies by developing innovative flavors and fillings to attract consumers.
2. Food Manufacturing - Food manufacturing companies can invest in research and development to create new and exciting flavor combinations for confectionery products, such as caramel-filled candies.
3. Retail - Retailers can leverage the trend of seasonal limited edition candies by strategically aligning their product offerings with specific celebrations and holidays, driving sales and customer engagement.
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