The New Married to the Mob and FILA Line Features Bold Orange Colorways
Riley von Niessen — May 2, 2017 — Fashion
Recently, a new Married to the Mob and FILA collaborative collection became available -- which features the names and logos of both brands for statement looks, along with bright orange, gray, and white colorways that enhance them.
The limited-edition collection includes matching hoodies and sweatpants, leggings, graphic tees, shorts, swimsuits, bomber jackets, dad caps, bucket hats, sports bras, and even slid-on sandals. In order to promote the new Married to the Mob and FILA collection, the two brands released a stylized lookbook that shows how consumers might put together the different pieces as well.
Leah McSweeney, the founder of the women's streetwear label, explained her choice to work with FILA by saying, "It has been exciting to marry MTTM’s edgy inspiration with an iconic brand like FILA. I believe we’ve created something special."
The limited-edition collection includes matching hoodies and sweatpants, leggings, graphic tees, shorts, swimsuits, bomber jackets, dad caps, bucket hats, sports bras, and even slid-on sandals. In order to promote the new Married to the Mob and FILA collection, the two brands released a stylized lookbook that shows how consumers might put together the different pieces as well.
Leah McSweeney, the founder of the women's streetwear label, explained her choice to work with FILA by saying, "It has been exciting to marry MTTM’s edgy inspiration with an iconic brand like FILA. I believe we’ve created something special."
Trend Themes
1. 90s-influenced Leisurewear - The trend of 90s-influenced leisurewear is a disruptive innovation opportunity for the fashion industry to tap into nostalgia and urban street style for new product offerings.
2. Collaborative Collections - The trend of collaborative collections is a disruptive innovation opportunity for the fashion industry to create unique product lines that combine the strengths of multiple brands and cater to niche markets.
3. Iconic Brand Partnerships - The trend of iconic brand partnerships is a disruptive innovation opportunity for the fashion industry to breathe new life into established brands and appeal to new audiences with fresh designs and collaborations.
Industry Implications
1. Fashion - The trend of 90s-influenced leisurewear and collaborative collections presents a disruptive innovation opportunity for the fashion industry to explore new niches and create fresh designs.
2. Streetwear - The trend of 90s-influenced leisurewear is a disruptive innovation opportunity for the streetwear industry to tap into nostalgia and urban fashion styles to create unique collections and designs.
3. Sportswear - The trend of collaborative collections and iconic brand partnerships is a disruptive innovation opportunity for the sportswear industry to create new product lines and designs that appeal to niche markets and fan bases.
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