Fila and Aries Join Forces to Honor Aries' Italian Heritage
References: highsnobiety
FILA and Aries work in collaboration to deliver a wide selection of unisex apparel that includes items such as nylon tracksuits, tailored items, sportswear, and swimwear.
Notably, the duo draw inspiration from Aries' Italian roots and Founder of Aries, Sofia Prantera talks about the collaboration, stating that "The first introduction to FILA came from a very old friend who has been working in sportswear and collaborations since the beginning. He is a very interesting person who I trust and felt immediately that it could work. I was interested in two aspects of the collaboration. First, the branding [...] I am Italian and I grew up wearing Fila; Fila’s Italian history goes back a very long time and started with sports undergarments. They were made on beautiful circular knitting machines which are very rare now and are collected."
Image Credit: Aries
Notably, the duo draw inspiration from Aries' Italian roots and Founder of Aries, Sofia Prantera talks about the collaboration, stating that "The first introduction to FILA came from a very old friend who has been working in sportswear and collaborations since the beginning. He is a very interesting person who I trust and felt immediately that it could work. I was interested in two aspects of the collaboration. First, the branding [...] I am Italian and I grew up wearing Fila; Fila’s Italian history goes back a very long time and started with sports undergarments. They were made on beautiful circular knitting machines which are very rare now and are collected."
Image Credit: Aries
Trend Themes
1. Italy-inspired Sports Apparel - The trend of merging the cultural roots of a brand with sportswear is an opportunity for clothing companies to deliver unique and authentic products.
2. Unisex Apparel - The unisex apparel trend provides an opportunity to tap into a wider customer base and appeal to consumers who seek gender-neutral fashion.
3. Collaboration Between Brands - Collaborations can leverage the strengths of complementary brands and expand the target market, thus providing businesses with a disruptive opportunity to create innovative products.
Industry Implications
1. Sportswear - The sports apparel industry can explore the trend of integrating cultural roots into the design of sportswear.
2. Fashion - The trend of unisex clothing offers a potential opportunity for the fashion industry to explore gender-neutral options.
3. E-commerce - Collaborations provide opportunities for online retailers to offer unique products and expand their customer base.
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