'New Look' Highlights The Season's Bold Beauty Fad
Jana Pijak — September 18, 2015 — Fashion
References: iakovos & beautyscene.net
Harper's Bazaar Indonesia's 'New Look' story is a portrait series that highlights the season's bold eyeshadow fad. Starring Natalia Munoz, the editorial shines a light on artful eyeliner and eyeshadow applications. The looks are showcased in a palette of electric blue, copper and gold tones, all dramatic and edgy in their overall feel.
Styling for 'New Look' is courtesy of Veronica Arviana who works alongside makeup artist Gina Kane -- responsible for model Natalia's sculptural brows, elegantly lined lips and most impressively, her vivid eyeshadow looks.
Hair styling for this Harper's Bazaar Indonesia exclusive is courtesy of Leigh Keates who opts for slicked back and sophisticated updos -- these include elevated ballerina buns and slicked back ponytails that embody an effortlessly cool style aesthetic.
Styling for 'New Look' is courtesy of Veronica Arviana who works alongside makeup artist Gina Kane -- responsible for model Natalia's sculptural brows, elegantly lined lips and most impressively, her vivid eyeshadow looks.
Hair styling for this Harper's Bazaar Indonesia exclusive is courtesy of Leigh Keates who opts for slicked back and sophisticated updos -- these include elevated ballerina buns and slicked back ponytails that embody an effortlessly cool style aesthetic.
Trend Themes
1. Bold Eyeshadow - Disruptive innovation opportunity: Develop new vibrant and long-lasting eyeshadow formulas to cater to the bold beauty fad.
2. Artful Eyeliner - Disruptive innovation opportunity: Create innovative eyeliner products and applicators for precise and intricate eyeliner looks.
3. Sculptural Brows - Disruptive innovation opportunity: Introduce advanced brow grooming techniques and products to achieve sculpted and defined eyebrows.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Explore the cosmetics industry to develop and offer a wide range of bold and vibrant eyeshadow shades.
2. Beauty Editorials - Disruptive innovation opportunity: Innovate and redefine the concept of beauty editorials by incorporating unique and striking makeup looks.
3. Hair Styling - Disruptive innovation opportunity: Integrate innovative hairstyles and techniques to complement and enhance bold eyeshadow and eyeliner looks.
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