ANUA Enters the U.S. Through a Partnership with Ulta Beauty
Debra John — January 3, 2025 — Business
References: ulta & beautypackaging
ANUA has entered the U.S. market through a strategic partnership with Ulta Beauty, making its products available through both digital and in-store channels. Founded in 2019, the brand "specializes in skincare that targets various skin concerns using a combination of natural ingredients and scientifically backed dermatological components." As a result, ANUA offers a range of solutions designed to meet the diverse needs of skincare consumers.
This collaboration is particularly significant as "it marks the first time a K-Beauty brand has secured direct distribution rights with Ulta Beauty for its entire store network," thereby expanding its presence in the competitive U.S. skincare market. Consequently, the partnership provides ANUA with an opportunity to significantly increase its visibility and reach with its range of affordable products.
Among ANUA's bestsellers are its 'Rice,' 'Peach,' and 'Heartleaf' skincare lines, along with popular toner pads and serums. Moreover, with this partnership, consumers in the U.S. can now more easily access and experience ANUA’s innovative skincare solutions.
Image Credit: ANUA / Ulta Beauty
This collaboration is particularly significant as "it marks the first time a K-Beauty brand has secured direct distribution rights with Ulta Beauty for its entire store network," thereby expanding its presence in the competitive U.S. skincare market. Consequently, the partnership provides ANUA with an opportunity to significantly increase its visibility and reach with its range of affordable products.
Among ANUA's bestsellers are its 'Rice,' 'Peach,' and 'Heartleaf' skincare lines, along with popular toner pads and serums. Moreover, with this partnership, consumers in the U.S. can now more easily access and experience ANUA’s innovative skincare solutions.
Image Credit: ANUA / Ulta Beauty
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