New Kylie Jenner Lip Kits Will Drop Just Prior to the Holiday
Riley von Niessen — January 27, 2017 — Pop Culture
References: kyliecosmetics & hypebae
These new Kylie Jenner Lip Kits are sure to appeal to the socialite's immense fan base. Set for release on February 2nd, a few weeks before Valentine's Day, the products have reportedly been showcased through the youngest Jenner sister's Snapchat, where she's unveiled many of her previous products as well.
In addition to the new Kylie Jenner Lip Kits, the drop will feature corresponding sets of eye shadows, and a palette of blushes dubbed 'Kylie's Diary' -- a first for her brand. The Lip Kits will feature fresh shades like 'Head Over Heels' and 'Valentine,' which are described as "a mauve and deep pink, respectively."
Those interested in getting their hands on the new releases will be able to access the love-themed products from the socialite's website starting at 3PM PST.
In addition to the new Kylie Jenner Lip Kits, the drop will feature corresponding sets of eye shadows, and a palette of blushes dubbed 'Kylie's Diary' -- a first for her brand. The Lip Kits will feature fresh shades like 'Head Over Heels' and 'Valentine,' which are described as "a mauve and deep pink, respectively."
Those interested in getting their hands on the new releases will be able to access the love-themed products from the socialite's website starting at 3PM PST.
Trend Themes
1. Valentine's Day Lip Kits - Disruptive innovation opportunity: Capitalize on the trend of celebrity-branded cosmetics for Valentine's Day by releasing limited edition lip kits with unique shades and packaging.
2. Snapchat Marketing - Disruptive innovation opportunity: Explore the potential of using Snapchat as a marketing platform to unveil and promote new beauty products, leveraging the popularity and reach of influencers like Kylie Jenner.
3. Love-themed Makeup Collections - Disruptive innovation opportunity: Create a line of love-themed makeup collections that offer a variety of products such as lipsticks, eye shadows, and blushes, targeting consumers during holidays like Valentine's Day.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop innovative and limited edition product lines in the cosmetics industry that cater to specific holidays or celebrity collaborations, attracting consumers looking for unique offerings.
2. E-commerce - Disruptive innovation opportunity: Build an e-commerce platform focused on selling celebrity-branded cosmetics and limited edition collections, streamlining the purchasing process for beauty enthusiasts.
3. Social Media - Disruptive innovation opportunity: Create a social media marketing agency specializing in leveraging popular platforms like Snapchat to promote and generate buzz around new product launches within the beauty industry.
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