IVY PARK and adidas Continue to Grow its Expansive Capsule
References: highsnobiety
IVY PARK and adidas continue to work alongside one another as the duo continues to expand its collection for the season, offering 68 designs in total. The capsule boasts the name PARK TRAIL and highlights a gorp-core theme this time around through utilitarian looks that celebrate the "journey and the destination" as described by the two efforts.
The main focus of the designs highlights functionality above all else as most of the items can be reversed, flipped, or detailed with a wide range of pockets. This can be seen on items such as bucket hats that are designed with a slew of convenient pouches or scarves that can be worn in reverse that have pockets and high collars.
Image Credit: adidas
The main focus of the designs highlights functionality above all else as most of the items can be reversed, flipped, or detailed with a wide range of pockets. This can be seen on items such as bucket hats that are designed with a slew of convenient pouches or scarves that can be worn in reverse that have pockets and high collars.
Image Credit: adidas
Trend Themes
1. Gorpcore-themed Apparel - The growing interest in utilitarian clothing that offers functionality and convenience provides disruptive innovation opportunities in the clothing industry.
2. Reversible Clothing - The trend towards reversible clothing that can be flipped to offer different styles and functions offers innovative opportunities in the fashion industry.
3. Pocket-heavy Clothing - The increasing demand for clothing with functional pockets creates opportunities for disruptive innovation in the apparel industry.
Industry Implications
1. Fashion - There are opportunities for disruptive innovation in the fashion industry as gorpcore, reversible, and pocket-heavy clothing are becoming increasingly popular.
2. Sportswear - The collaboration between IVY PARK and adidas highlights a growing trend towards functional sportswear with utilitarian designs that creates opportunities for innovation in the sportswear industry.
3. Accessories - The growing interest in clothing with functional pockets creates opportunities for innovation in the accessories industry as bucket hats and scarves with pockets become more popular.
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