This Campaign Aims to Give Habitat for Humanity a New Identity
Katherine Pendrill — February 24, 2016 — Social Good
References: littleco & fastcoexist
Habitat for Humanity recently launched a campaign to give the non-profit a new identity. Although many people have heard of Habitat for Humanity, few understand exactly what the organization does. Now the organization is embarking on a major rebranding effort in an attempt to amplify its mission.
In order to give itself a new identity, Habitat for Humanity teamed up with the branding agency 'Little.' The goal of the campaign is to turn attention away for the idea that the organization simply builds houses and instead focus on what the houses represent to those in need. As a result, the organization created a series of visual images that focus on the idea of providing "strength, stability, and self-reliance though shelter."
The rebranding campaign demonstrates the need for non-profits and even for-profit corporations to convey why their services are useful instead of simply focusing on the final product.
In order to give itself a new identity, Habitat for Humanity teamed up with the branding agency 'Little.' The goal of the campaign is to turn attention away for the idea that the organization simply builds houses and instead focus on what the houses represent to those in need. As a result, the organization created a series of visual images that focus on the idea of providing "strength, stability, and self-reliance though shelter."
The rebranding campaign demonstrates the need for non-profits and even for-profit corporations to convey why their services are useful instead of simply focusing on the final product.
Trend Themes
1. Rebranding Non-profits - Opportunity to redefine the public perception of non-profit organizations by focusing on the impact of their services rather than the products they provide.
2. Mission-focused Campaigns - Opportunity for organizations to create visual narratives that emphasize the purpose and impact of their work.
3. Amplifying the Message - Opportunity for non-profits to embark on rebranding efforts that communicate the value and significance of their services.
Industry Implications
1. Non-profit - Opportunity for non-profit organizations to leverage rebranding campaigns to better communicate their mission and engage stakeholders.
2. Branding Agency - Opportunity for branding agencies to collaborate with non-profits and help them create impactful campaigns that convey their mission effectively.
3. Marketing and Advertising - Opportunity for marketing and advertising firms to help non-profits amplify their message and reach a wider audience through well-executed rebranding campaigns.
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