UK Beverage Brand WOW Debuted the New 'focus' Mixed Berry Drink
Grace Mahas — October 9, 2019 — Lifestyle
References: drinkwow & just-drinks
Consumers seeking ways to improve their cognitive function and "lift brain fog" may be drawn to UK-based beverage company WOW's new 'focus' beverage. The beverage boasts an array of beneficial ingredients including fruit, a source of vitamins and antioxidants; natural caffeine from green coffee beans; and nootropic, an ingredient that helps to support mental performance while reducing your fatigue. In addition, the new 'focus' beverage is completely free devoid of calories or sugar.
The focus beverage is a great option for consumers seeking a crash-free source of energy that capitalizes on scientifically proven ingredients. Consumers have the option to purchase the beverage online in packs of 12 or through WOW's subscription service where 24 cans are delivered to your doorstep.
The focus beverage is a great option for consumers seeking a crash-free source of energy that capitalizes on scientifically proven ingredients. Consumers have the option to purchase the beverage online in packs of 12 or through WOW's subscription service where 24 cans are delivered to your doorstep.
Trend Themes
1. Mental-performance Beverages - Companies can innovate beverages that enhance cognitive function and provide crash-free energy.
2. Nootropic Supplements - Creating natural, scientifically-proven supplements to improve mental performance is a growing trend.
3. Subscription Services - Subscription-based delivery models provide convenience and accessibility to consumers seeking functional beverages.
Industry Implications
1. Food and Beverage - Companies can innovate functional beverages that enhance cognitive function while being free of calories and sugar.
2. Nutritional Supplements - Developing natural nootropic supplements that support mental performance is an opportunity for the supplement industry.
3. E-commerce and Subscription Services - Subscription-based models that deliver functional beverages are a growing trend in e-commerce, providing convenience and accessibility to consumers.
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