This New FILA Series Was Made in Collaboration with Two Other Brands
Riley von Niessen — November 30, 2016 — Fashion
References: beams.co.jp & hypebeast
MIN-NANO and BEAMS T, two Japanese retailers, joined to help design a new FILA line -- supplying the quality sportswear with an old-school streetwear aesthetic.
Each of the pieces in the collection carry FILA's branding, with labels in contrasting colors decorating shearling hats and jackets and vibrant graphics included on tees. Also featured is new FILA footwear -- which is similar in appearance to the Jamaican beef patty-inspired sneakers that the sportswear giant previously dropped with Alumni of NY.
In addition to these pieces, the collection includes a gray crewneck that's constructed from technical athletic material. With this, the collaborative series between MIN-NANO, BEAMS T and FILA is the perfect marriage of retro-style streetwear and functional sportswear -- granting it the ability to appeal to a variety of different consumers.
Each of the pieces in the collection carry FILA's branding, with labels in contrasting colors decorating shearling hats and jackets and vibrant graphics included on tees. Also featured is new FILA footwear -- which is similar in appearance to the Jamaican beef patty-inspired sneakers that the sportswear giant previously dropped with Alumni of NY.
In addition to these pieces, the collection includes a gray crewneck that's constructed from technical athletic material. With this, the collaborative series between MIN-NANO, BEAMS T and FILA is the perfect marriage of retro-style streetwear and functional sportswear -- granting it the ability to appeal to a variety of different consumers.
Trend Themes
1. Collaborative Fashion - The collaboration between MIN-NANO, BEAMS T, and FILA highlights the trend of brands teaming up to create unique collections.
2. Shearling Streetwear - The use of shearling material in the FILA collection taps into the trend of cozy and fashionable streetwear for the colder seasons.
3. Retro-functional Fusion - The combination of retro-style streetwear and functional sportswear in the collaborative series presents an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion Retail - Collaborative fashion projects like this FILA collection provide opportunities for retailers to offer unique and exclusive products to attract customers.
2. Sportswear - The fusion of retro streetwear and functional sportswear in the collaborative series presents an opportunity for disruptive innovation in the sportswear industry.
3. Streetwear - The use of shearling material and old-school streetwear aesthetic in the FILA collection indicates potential for disruptive innovation in the streetwear market.
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