Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Expanded Age Range Chocolates

Clean the Sky - Positive Eco Trends & Breakthroughs

Mondelēz Has Unveiled New Easter Chocolates for 2020

— October 23, 2019 — Marketing
A range of new Easter chocolates have been unveiled by Mondelēz International for the 2020 season in a bid to offer consumers an alternative option that suits their changing preferences. The new Cadbury Caramel Shell Egg is being launched as a new gift option for older demographics, which helps to offer shoppers something suitable for adults instead of just young children. This is also being observed with the new Heritage Collection that will see four eggs with Fry's Chocolate Cream, Fry's Turkish Delight, Maynards Bassetts Wine Gums and Bourville varieties.

The new Easter chocolates from Mondelēz International looks to capitalize on the number of UK shoppers making seasonal purchases as gifts by offering an array of premium choices for all age demographics.
Trend Themes
1. Premium Easter Chocolates - Disruptive innovation opportunity: Create high-end Easter chocolates targeting adult demographics for gifting purposes.
2. Specialty Chocolate Varieties - Disruptive innovation opportunity: Introduce unique and appealing chocolate flavors to cater to changing consumer preferences.
3. Personalized Chocolates - Disruptive innovation opportunity: Offer customizable Easter chocolates to provide a unique and memorable gifting experience.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Develop innovative chocolate products to meet the evolving demands of consumers in the confectionery industry.
2. Gifts and Hampers - Disruptive innovation opportunity: Create premium chocolate gift hampers targeting different age groups to enhance the gifting experience.
3. Food Retail - Disruptive innovation opportunity: Collaborate with retailers to introduce exclusive Easter chocolate offerings that cater to diverse consumer preferences.
1.6
Score
Popularity
Activity
Freshness