Netflix and Sotheby’s Collaborated on a Custom New Balance 550
Laura McQuarrie — December 20, 2021 — Fashion
References: sothebys & designtaxi
For the launch of Adam McKay’s Don’t Look Up, Netflix and Sotheby’s teamed up to create a custom New Balance 550 sneaker. The one-of-a-kind sneaker sets itself apart with a design that features fragments of the pallasite meteorite, recovered from the Russian river of Hekandue.
Matt Burgess of MattB Customs created the sneakers using a high-pressure water jet to precisely cut the meteorite pieces to fit the contours of the shoe. The inclusion of the 4.5 billion-year-old pallasite meteorite pays tribute to Jennifer Lawrence’s character Kate Dibiasky, an astronomy grad student, who makes a breakthrough discovery with her professor of a comet that is on a direct collision course with Earth. There are 34 fragments of the ancient, extra-terrestrial crystals in the special edition sneaker.
Matt Burgess of MattB Customs created the sneakers using a high-pressure water jet to precisely cut the meteorite pieces to fit the contours of the shoe. The inclusion of the 4.5 billion-year-old pallasite meteorite pays tribute to Jennifer Lawrence’s character Kate Dibiasky, an astronomy grad student, who makes a breakthrough discovery with her professor of a comet that is on a direct collision course with Earth. There are 34 fragments of the ancient, extra-terrestrial crystals in the special edition sneaker.
Trend Themes
1. Custom Sneaker Collaborations - There is an opportunity for luxury brands to offer unique custom sneaker collaborations that incorporate rare and exclusive materials to elevate the sneaker experience.
2. Incorporation of Unconventional Materials - Luxury designers and brands can explore the incorporation of unconventional materials, such as meteorites, to create one-of-a-kind fashion items that generate interest and increase brand value.
3. Brand Collaborations in Movies and TV Shows - Collaborations between fashion and luxury brands with movies and TV shows can create ionic and unique fashion items that generate buzz and engage audiences.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can benefit from custom collaborations with artists, designers, and other brands to create unique items with premium materials and craftsmanship.
2. Film and Entertainment - The film and entertainment industry presents an opportunity to collaborate with fashion and luxury brands to create unique items that generate interest and promote movies and TV shows.
3. Customized Sneaker Manufacturing - There is a growing need for customized sneaker manufacturing companies that can incorporate rare and exclusive materials to create unique limited edition sneakers.
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