"Mi Swing Es Tropical"
Jeremy Gutsche — May 17, 2007 — Marketing
Apple just posted their latest iPod ad campaign, "Mi Swing Es Tropical." The creative execution is inspiring, which means that you'll see this ad posted on thousands of sites over the next few days... The ad features silhouette dancers who groove to Mi Swing Es Tropical, a song by Nickodemus & Quantic featuring Tempo. If you're looking for the music, find it HERE.
Implications - Companies such as Apple have to be careful when it comes to advertising. This is because they can be forced to use similar concepts in their newer campaigns to continue association. One company that is known for doing this is Telus; using the same concepts over and over again creates more instant brand recognition.
Implications - Companies such as Apple have to be careful when it comes to advertising. This is because they can be forced to use similar concepts in their newer campaigns to continue association. One company that is known for doing this is Telus; using the same concepts over and over again creates more instant brand recognition.
Trend Themes
1. Silhouette Dancers in Ad Campaigns - Opportunity for companies to utilize silhouette dancers in their advertisements to create a visually appealing and memorable campaign.
2. Music-driven Advertisements - Potential for companies to incorporate catchy and vibrant music in their ad campaigns to engage and captivate their audience.
3. Association Through Consistent Ad Concepts - Opportunity for companies to build instant brand recognition by implementing similar concepts in their advertising campaigns.
Industry Implications
1. Technology - Technology companies can explore innovative ways of incorporating silhouette dancers and music in their advertisements for products and services.
2. Entertainment - Entertainment industry can utilize silhouette dancers and catchy music to promote movies, TV shows, and live performances.
3. Advertising and Marketing - Advertising and marketing agencies can leverage the concept of consistent ad concepts to enhance brand recognition and consumer recall.
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