The New AMBUSH Collection Fuses the Ordinary with the Edgy
Riley von Niessen — January 16, 2018 — Fashion
References: ambushdesign & hypebae
For the Spring/Summer 2018 fashion season, a new AMBUSH collection was revealed, along with a stylized lookbook that showcases the diverse range of garments together.
The collection is incredibly eclectic, with retro-looking athletic styles featured, along with reimagined basics, such as a long beige trench coat that boasts layers of material in an unconventional fashion to make it stand out. In addition to these styles are a number of more streetwear-oriented garments that have statement graphics at the focus of their designs. Although the styles presented in the HUES lookbook are diverse, they're held together with a cohesive nod to the 1980s.
The new AMBUSH collection is currently available from the Japanese label's web store.
The collection is incredibly eclectic, with retro-looking athletic styles featured, along with reimagined basics, such as a long beige trench coat that boasts layers of material in an unconventional fashion to make it stand out. In addition to these styles are a number of more streetwear-oriented garments that have statement graphics at the focus of their designs. Although the styles presented in the HUES lookbook are diverse, they're held together with a cohesive nod to the 1980s.
The new AMBUSH collection is currently available from the Japanese label's web store.
Trend Themes
1. Eclectic Fashion Styles - Explore innovative ways to mix and match retro athletic styles, reimagined basics, and statement graphics.
2. Unconventional Layering Techniques - Experiment with layering materials in unconventional ways to create standout garments.
3. Cohesive Nostalgic Aesthetics - Incorporate nods to the 1980s in fashion designs to create a cohesive and nostalgic aesthetic.
Industry Implications
1. Fashion - The fashion industry can tap into the trend by offering diverse and eclectic collections that fuse different styles and eras.
2. Streetwear - The streetwear industry can embrace the trend by incorporating statement graphics and unconventional layering techniques into their designs.
3. Luxury Retail - Luxury retailers can explore the trend by infusing nostalgic aesthetics into their designs to cater to consumers seeking unique and cohesive fashion experiences.
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