BEAMS Launches the Amekaji Collection for the SS22 Season
Lifestyle retail and brand BEAMS introduces the brand new Amekaji collection designed specifically for the Spring/Summer 2022 season. The diverse range of goods blend together inspirations from across the globe, spotlighting Japanese perceptions of retro American casual apparel, which is dubbed 'Amekaji.' The designs themselves blend collegiate themes together with militaristic aesthetics.
The capsule is made up of relaxed layering silhouettes including stadium jackets crafted from satin, hooded blousons with checkered patterns, linen BDU jackets, vintage denim coveralls with a bio-wash, football tees, heavy rugby shirts, and much more. The capsule is rounded out by some accessory options as well, including a straw-patterned nylon cap with the help of New Era, some beanies, a grocery basket, and trainers.
Image Credit: BEAMS
The capsule is made up of relaxed layering silhouettes including stadium jackets crafted from satin, hooded blousons with checkered patterns, linen BDU jackets, vintage denim coveralls with a bio-wash, football tees, heavy rugby shirts, and much more. The capsule is rounded out by some accessory options as well, including a straw-patterned nylon cap with the help of New Era, some beanies, a grocery basket, and trainers.
Image Credit: BEAMS
Trend Themes
1. Amekaji Collection - BEAMS introduces a diverse range of casual apparel blending Japanese perceptions of retro American fashion with militaristic aesthetics.
2. Collegiate-militaristic Aesthetics - The Amekaji collection blends together a combination of two popular fashion styles.
3. Relaxed Layering Silhouettes - The Amekaji collection includes casual apparel that prioritizes comfort and style with relaxed layering silhouettes.
Industry Implications
1. Fashion and Apparel - Fashion and apparel manufacturers can consider creating similar collections that blend together different fashion styles for unique designs.
2. Sporting Goods - Sporting goods companies can expand their product line to include fashionable accessories that match with athletic wear.
3. Retail - Retail stores can market collections that combine both comfort and style to match with the changing consumer preferences.
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