New Age Eats is Introducing the Future of Pork
Laura McQuarrie — July 4, 2022 — Lifestyle
References: newageeats & prnewswire
New Age Eats is a hybrid plant-based and cultivated meat food-tech company with a focus on pork and it is on a mission to " future-proof the joy of food."
Chief Marketing Officer, Kati Karottki, joined the company last year, bringing expertise from time at Kraft Heinz, Ocean Spray and food-tech start-ups Meati and Tovala. Karottki says, "When it comes to brands and innovation, it's either working with something familiar and conveying what's new and better, or, working with something new and better and conveying what's familiar. With New Age Eats it's the latter." The brand is positioned to appeal to everyday meat eaters and its alternative proteins are poised to support a new wave of consumers who are looking to make dietary swaps for a variety of reasons related to health, sustainability and ethics.
Chief Marketing Officer, Kati Karottki, joined the company last year, bringing expertise from time at Kraft Heinz, Ocean Spray and food-tech start-ups Meati and Tovala. Karottki says, "When it comes to brands and innovation, it's either working with something familiar and conveying what's new and better, or, working with something new and better and conveying what's familiar. With New Age Eats it's the latter." The brand is positioned to appeal to everyday meat eaters and its alternative proteins are poised to support a new wave of consumers who are looking to make dietary swaps for a variety of reasons related to health, sustainability and ethics.
Trend Themes
1. Hybrid Plant-based Meat - Opportunity to disrupt the meat industry by creating a new category of hybrid plant-based and cultivated meat products like pork.
2. Future-proofing Food - Opportunity to innovate and create sustainable and ethical food products that cater to consumer demand for healthier meat options and positively impact the environment.
3. Branding for Food Innovation - Opportunity to develop and market innovative food products that are both familiar and new, appealing to meat eaters looking for better alternatives.
Industry Implications
1. Food-tech - Opportunity to develop new technologies and scientific methods to produce hybrid plant-based and cultivated meat products.
2. Alternative Protein - Opportunity to disrupt the meat industry by offering consumers healthier and more sustainable alternatives to traditional protein sources.
3. Marketing and Advertising - Opportunity to create effective marketing and advertising strategies that convey the benefits of alternative protein products and appeal to a wider audience.
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