Netflix's New Algorithm Offers More Personalization
Ellen Smith — December 20, 2017 — Lifestyle
Netflix new algorithm is offers its users more personalization as that the graphics of each show are reflective of the viewer's interests.
In short, this shift means that each viewer will see a different graphic for each movie or TV show on the site, based on the show's they have liked in the past. For example, people who watch more action-oriented content will see more action-oriented graphics, like Chris Pratt from guardians of the galaxy firing his pistol, while the comedy-lover may witness a photo of two of the movie's characters laughing together.
Although only a few potential graphics exist for each, hugely popular shows like Stranger Things, will offer its viewers dozens of different options.
In short, this shift means that each viewer will see a different graphic for each movie or TV show on the site, based on the show's they have liked in the past. For example, people who watch more action-oriented content will see more action-oriented graphics, like Chris Pratt from guardians of the galaxy firing his pistol, while the comedy-lover may witness a photo of two of the movie's characters laughing together.
Although only a few potential graphics exist for each, hugely popular shows like Stranger Things, will offer its viewers dozens of different options.
Trend Themes
1. Personalized Graphics for Streaming Services - The implementation of personalized graphics on streaming services opens up opportunities for market research and targeted advertising.
2. AI-based Personalization Algorithms - AI-based personalization algorithms like Netflix's can be applied in other industries like e-commerce to enhance the user experience and increase sales.
3. Dynamic Visual Content - The use of dynamic visual content in entertainment and gaming industries enhances user engagement and opens up opportunities for novel forms of advertising.
Industry Implications
1. Streaming Services - Streaming services like Netflix can continue to adopt personalization algorithms for their graphics to satisfy customers and increase user retention rates.
2. Market Research and Advertising - The use of personalized graphics can offer an opportunity for companies to gather more data on their customers and create targeted advertising campaigns.
3. Entertainment and Gaming - Personalized graphics and dynamic visual content in the entertainment and gaming industries can enhance user experience and engagement, leading to increased revenue and brand loyalty.
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