This Theoretical Netflix Commercial is Ironically Accurate
Janelle Savel — March 19, 2014 — Marketing
References: adweek
This hilarious Netflix commercial was inspired by its array of iconic and inspiring movies.
The scene depicts a hockey team about to play a big game, and the coach entering the room attempting to give a memorable speech, like the ones shown on Netflix. Although the film is never mentioned, every player on the team knows what movie he is talking about, and his inspiring speech encourages them to go out there give it their all.
The commercial ends with the phrase, "You gotta get it, to get it." This appeals to Netflix owners because their influence of movies is constantly reflected in their day-to-day life, while they persistently tell their friends and family to get Netflix. Those who don't have Netflix are automatically inclined to get it, so they can be inspired just the same.
The scene depicts a hockey team about to play a big game, and the coach entering the room attempting to give a memorable speech, like the ones shown on Netflix. Although the film is never mentioned, every player on the team knows what movie he is talking about, and his inspiring speech encourages them to go out there give it their all.
The commercial ends with the phrase, "You gotta get it, to get it." This appeals to Netflix owners because their influence of movies is constantly reflected in their day-to-day life, while they persistently tell their friends and family to get Netflix. Those who don't have Netflix are automatically inclined to get it, so they can be inspired just the same.
Trend Themes
1. Streaming Influence Ads - Ads that connect streaming content to daily life activities
2. Iconic Reference Ads - Ads that reference iconic movies to elicit strong emotional responses
3. Cinematic Pep Talk Ads - Ads that mimic the inspiring speeches found in movies to motivate viewers
Industry Implications
1. Streaming Services - Streaming platforms can create ads that highlight the emotional connection viewers have with their content
2. Entertainment - Movie studios and production companies can create ads that reference iconic films to elicit nostalgia and emotional responses from viewers
3. Marketing and Advertising - Agencies can create ads that use cinematic tropes to inspire and motivate viewers to take action
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