The Cozy ‘Netflix and Chill' Clothing Line is Made for Relaxing
References: openingceremony.us & hypebeast
'Opening Ceremony' unveiled its editorial for the clothing line titled Netflix and Chill, which combines the art of fashion with the act of relaxing. The clever title is geared towards the Millennial generation.
The youth demographic will appreciate the cozy clothes as well as the lazy day-inspired approach to fashion. Each image in this editorial series features one or two models perched in various locations such as a couch or bed. All of the images contain the glow of a TV or computer screen being reflected off the model's face. There are no images that have the subject looking at the camera at all. The models are wearing baggy clothing, scarves and warm-looking attire in each image.
With blank faces and cozy clothing, the Netflix and Chill editorial perfectly reflects the name. By transforming this common Millennial-made term into a fashion look book it will appeal to the convenience-focused generation.
The youth demographic will appreciate the cozy clothes as well as the lazy day-inspired approach to fashion. Each image in this editorial series features one or two models perched in various locations such as a couch or bed. All of the images contain the glow of a TV or computer screen being reflected off the model's face. There are no images that have the subject looking at the camera at all. The models are wearing baggy clothing, scarves and warm-looking attire in each image.
With blank faces and cozy clothing, the Netflix and Chill editorial perfectly reflects the name. By transforming this common Millennial-made term into a fashion look book it will appeal to the convenience-focused generation.
Trend Themes
1. Lazy Fashion - Opportunity for fashion brands to develop clothing lines that can be worn both comfortably indoors and outdoors.
2. Digital-inspired Clothing - Opportunity for fashion companies to develop clothing with reflective materials, vibrant colors, and LED lights for people who take photos and videos to share on social media.
3. Binge-watching Accessories - Opportunity to create and market accessories that enhance the binge-watching experience such as novelty socks, cozy blankets, and cup holders.
Industry Implications
1. Fashion - Fashion companies can innovate their clothing designs and materials to cater to the increasing demand for comfortable and relaxed clothing.
2. Technology - Technology companies can create and integrate wearable technology into fashion items for the convenience of users who enjoy binge-watching while keeping track of their health and fitness goals.
3. Entertainment - Entertainment companies can collaborate with fashion brands to create binge-watching merchandise such as limited-edition clothing lines inspired by popular TV shows and movies.
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