Girlfriend Collective's Limited-Edition Drop Introduces Acid Greens
Laura McQuarrie — July 18, 2020 — Fashion
References: girlfriend & refinery29
Sustainable clothing styles always seem to be restricted to natural, muted color palettes but Girlfriend Collective's new limited-edition drop introduces neon activewear that diverts water bottles from landfills. The bold and bright Expressionists Collection includes an eye-catching Acid colorway that pairs equally well with electric pinks and blues or even subdued blacks. As Girlfriend Collective describes: "Acid has a bright yellow undertone, while Lime (Earth Day 2019) had a lighter green undertone."
As well as offering color as a standout feature, this new athleisure drop from Girlfriend Collective also introduces unique silhouettes like the versatile one-shoulder Bianca Bra, the Freddie Crop top that could transition from the gym to a night out and bike shorts with drawstring details. As ever, these sustainable athletic styles are recycled and recyclable with ReGirlfriend at the end of their usable life.
Image Credit: Girlfriend Collective
As well as offering color as a standout feature, this new athleisure drop from Girlfriend Collective also introduces unique silhouettes like the versatile one-shoulder Bianca Bra, the Freddie Crop top that could transition from the gym to a night out and bike shorts with drawstring details. As ever, these sustainable athletic styles are recycled and recyclable with ReGirlfriend at the end of their usable life.
Image Credit: Girlfriend Collective
Trend Themes
1. Neon Activewear - The introduction of neon activewear disrupts the traditional muted color palette in sustainable clothing.
2. Diverting Water Bottles - The use of recycled water bottles in the production of activewear presents an opportunity for disruptive innovation in sustainability.
3. Unique Athleisure Silhouettes - The introduction of unique and versatile silhouettes in athleisure wear opens up possibilities for disruptive innovation in the fashion industry.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry can explore innovative ways to incorporate neon colors and recycled materials in their designs.
2. Athletic Apparel - Athletic apparel brands can adopt unique silhouettes and neon colors to disrupt the market and appeal to a wider range of consumers.
3. Recycling and Upcycling - The recycling and upcycling industry can capitalize on the use of recycled water bottles in the production of activewear, creating new opportunities for sustainable products.
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