The NeoFace Facial Recognition Program Analyzes Customers' Behavior
Elise Ying-Hei Ho — November 19, 2012 — Marketing
References: youtube
NEC has developed a new NeoFace facial recognition program that lets businesses use to accumulate data on customers' gender, age and repeat visits.
The purpose behind NEC's NeoFace facial recognition software is to track customers' reactions in-store to determine the popularity of a trend. Motohiro Iwao of NEC System Technologies explains that this technology was intended for retailers that have multiple stores. Since the data can be accessed by the chains, managers at different branches will be able to gauge consumer patterns on the individual more carefully. The information is saved, stored and analyzed on a daily basis. Stores can use this to tailor their marketing strategies more effectively based on the gender and age range data gathered from the program and determine which time is best to run certain campaigns.
The purpose behind NEC's NeoFace facial recognition software is to track customers' reactions in-store to determine the popularity of a trend. Motohiro Iwao of NEC System Technologies explains that this technology was intended for retailers that have multiple stores. Since the data can be accessed by the chains, managers at different branches will be able to gauge consumer patterns on the individual more carefully. The information is saved, stored and analyzed on a daily basis. Stores can use this to tailor their marketing strategies more effectively based on the gender and age range data gathered from the program and determine which time is best to run certain campaigns.
Trend Themes
1. Facial Recognition Analytics - NEC's NeoFace program demonstrates the potential for businesses to use facial recognition technology to better understand customer behavior and preferences.
2. Real-time Data Collection - The daily data collection and analysis of the NeoFace program sets a trend of using real-time data to make informed business decisions.
3. Targeted Marketing Strategies - Utilizing gender and age range data from the NeoFace program encourages businesses to create more targeted, personalized marketing strategies for their customers.
Industry Implications
1. Retail - NEC's NeoFace program provides a disruptive innovation opportunity for retailers to gather valuable customer data to enhance their strategies.
2. Hospitality - The NeoFace program can be useful for hospitality industries to gather information on customer preferences and behavior to improve services and experiences.
3. Entertainment - Facial recognition analytics like those in the NeoFace program can be utilized in the entertainment industry to provide a more personalized experience for customers.
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