The Nendo Puma House Tokyo is an Exsquisitely Original Event Space
Corinne Guirgis — May 9, 2011 — Fashion
A house made entirely of shoes may be every woman's dream and every man's nightmare, but in this case, the Nendo Puma House Tokyo is every athlete's dream, no matter what their gender! Located in the city's Aoyoma design district, the Puma House is an event space, a press room and a warehouse for all of Puma's recent designs. Using staircases as the architectural centrepiece of the space, it will be used for exhibitions, fittings, product launches and other media events.
According to Nendo, "The overall effect of seeing a labyrinth of staircases reminds us that we need to continuously exercise our bodies. Visually it also brings us back to puma's relationship to sports and athletics. The placement of the staircases provide a sense of movement throughout the interior, enabling a three-dimensional product display that fully uses its environment."
The staircases are multi-functional, being used for both climbing and as display platforms for the Puma sneakers.
This original take on the event warehouse is sure to bring attention to both the brand and to designer Nendo, whose other architectural works are known for their innovative design and creative use of product.
According to Nendo, "The overall effect of seeing a labyrinth of staircases reminds us that we need to continuously exercise our bodies. Visually it also brings us back to puma's relationship to sports and athletics. The placement of the staircases provide a sense of movement throughout the interior, enabling a three-dimensional product display that fully uses its environment."
The staircases are multi-functional, being used for both climbing and as display platforms for the Puma sneakers.
This original take on the event warehouse is sure to bring attention to both the brand and to designer Nendo, whose other architectural works are known for their innovative design and creative use of product.
Trend Themes
1. Sporty Event Warehouses - Businesses can innovate in the event space by creating unique warehouses that cater to athletes or sports enthusiasts using multi-functional staircases and 3D product displays.
2. Athletic Architecture - Architects and designers can create innovative designs that promote physical activity and healthy living through the use of athletic-inspired components, like staircases, in their projects.
3. Product Display Innovation - There is an opportunity to create new and unique product display methods by utilizing multi-functional components like staircases, which can serve both as functional objects and as display platforms, in retail or exhibition spaces.
Industry Implications
1. Sportswear and Athletic Brands - Athletic brands and retailers can use multi-functional architectural components, like staircases, to create unique product displays and event spaces that appeal to their target market of athletes and sports enthusiasts.
2. Marketing and Event Planning - Marketing and event planning businesses can use innovative architectural concepts, like the Puma House, to create memorable and engaging event spaces for product launches, exhibitions, and other media events.
3. Architecture and Interior Design - Architects and interior designers can utilize staircases and other athletic-inspired components to create visually engaging, innovative designs that promote physical activity and healthy living in residential or commercial spaces.
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