Neiman Marcus Life Size 3D Portraits
Going Like Sixty — October 8, 2008 — Marketing
References: gizmodo
Nathan Sawaya is one of only three certified professional Lego artists in the world. And just in time for Christmas, he will create a 3D life-size version of anybody you chose. Nathan Sawaya has created many 2D portraits of lots of famous - and not so famous - people that are amazing.
You just have to send some photos to Neiman Marcus, and they will build you a natural-size 8-bit version.
Implications - The talent of Nathan Sawaya is extraordinary, as he manages to include even the finest details in his designs. No matter what his challenge, Sawaya executes his work with particular attention to even the most minute features. Who knows what this LEGO extraordinaire will come up with next.
You just have to send some photos to Neiman Marcus, and they will build you a natural-size 8-bit version.
Implications - The talent of Nathan Sawaya is extraordinary, as he manages to include even the finest details in his designs. No matter what his challenge, Sawaya executes his work with particular attention to even the most minute features. Who knows what this LEGO extraordinaire will come up with next.
Trend Themes
1. Life-size Lego Sculptures - The trend of creating life-size Lego sculptures presents disruptive innovation opportunities in the art and design industry, as well as in experiential marketing.
2. Personalized 3D Portraits - The trend of offering personalized 3D portraits using Lego bricks opens up opportunities for innovation in the gift and souvenir industry, as well as in the field of consumer customization.
3. Certified Lego Artists - The emergence of certified professional Lego artists like Nathan Sawaya indicates a potential disruptive innovation opportunity in the field of creative talent and artistic collaborations.
Industry Implications
1. Art and Design - The art and design industry can explore disruptive innovation opportunities by incorporating Lego sculptures into their creations, blurring the lines between traditional and contemporary forms of artistic expression.
2. Experiential Marketing - Incorporating life-size Lego sculptures in experiential marketing campaigns can create engaging and memorable brand experiences, revolutionizing the way companies interact with their target audiences.
3. Gift and Souvenir - The gift and souvenir industry can leverage personalized 3D Lego portraits as unique and customizable products, offering customers a novel and appealing way to commemorate special occasions or trips.
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