John Mayer & NEIGHBORHOOD Technical Apparel Made Commemorative T-Shirts
Megan Facciuolo — May 12, 2014 — Fashion
References: neighborhood.jp & stupidDOPE
As a promotion for his Japanese tour that is about to start, bad boy musician John Mayer has teamed up with well-known Japanese company NEIGHBORHOOD Technical Apparel to release a collection of graphic tees.
John Mayer is known for his “I don’t care” attitude and laid-back style, so it was appropriate that the collection didn’t go beyond casual t-shirts. The collection, which is called ‘John Mayer x NEIGHBORHOOD,’ only features four shirts; two of them are black and two are white. Each tee features minimal graphics and verbiage such as “No One Understands Me” and “BLUES FURY.”
JayMay fans have to act fast if they want to get their hands on the shirts because the company is producing a very limited quantity, which will be available on May 1st. The date also marks Mayer’s first Japanese tour in four years.
John Mayer is known for his “I don’t care” attitude and laid-back style, so it was appropriate that the collection didn’t go beyond casual t-shirts. The collection, which is called ‘John Mayer x NEIGHBORHOOD,’ only features four shirts; two of them are black and two are white. Each tee features minimal graphics and verbiage such as “No One Understands Me” and “BLUES FURY.”
JayMay fans have to act fast if they want to get their hands on the shirts because the company is producing a very limited quantity, which will be available on May 1st. The date also marks Mayer’s first Japanese tour in four years.
Trend Themes
1. Limited Edition Clothing Collections - Collaborations like John Mayer x NEIGHBORHOOD create hype and exclusivity around products, promoting sales and brand awareness.
2. Celebrity Endorsed Apparel - Celebrities continue to influence fashion trends and increase brand recognition when partnering with apparel companies.
3. Minimalist Design - Clean and simple graphic designs on clothing are becoming more popular and appealing to customers.
Industry Implications
1. Fashion Industry - Limited edition clothing collections can create fervent excitement and promote sales.
2. Music Industry - Celebrities partnering with fashion brands can boost brand visibility and sales.
3. Graphic Design Industry - The trend towards minimalistic design in fashion can create potential opportunities for graphic designers specializing in simpler designs.
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