The DC Shoes 'Gymkhana FIVE' Video Showcases Extreme Driving
Cody Turner — July 22, 2012 — Autos
DC Shoes and Ken Block have come to together to present the Gymkhana FIVE video series: 'Ultimate Urban Playground, San Francisco.'
According to the DC shoes website, Gymkhana is an automotive sport that requires drivers to skillfully maneuver their car around obstacles using extreme acceleration, braking and drifting.
The video was shot over a period of four days on the actual streets of San Francisco, California, and features professional driver Ken Block performing some breathtaking stunts in the closed streets.
Throughout the nine minute video, you see the new 252 Horse Powered Ford Focus ST drift around sharp corners and jump entire intersections.
You’ll be hard pressed to believe some of the stunts are real and it’s easy to see why this video is quickly going viral with over 250,000 views since being posted.
According to the DC shoes website, Gymkhana is an automotive sport that requires drivers to skillfully maneuver their car around obstacles using extreme acceleration, braking and drifting.
The video was shot over a period of four days on the actual streets of San Francisco, California, and features professional driver Ken Block performing some breathtaking stunts in the closed streets.
Throughout the nine minute video, you see the new 252 Horse Powered Ford Focus ST drift around sharp corners and jump entire intersections.
You’ll be hard pressed to believe some of the stunts are real and it’s easy to see why this video is quickly going viral with over 250,000 views since being posted.
Trend Themes
1. Urban Sports Entertainment - The popularity of urban sports like Gymkhana offer opportunities for businesses to create complementary products or experiences for fans who want more.
2. Experiential Marketing - Marketers can tap into the thrill-seeking desires of the Gymkhana audience by creating experiential activations that allow consumers to feel like they're part of the action.
3. Extreme Technology - The need for specialized and high-performance technology for these types of extreme stunts could generate innovations in automotive engineering or other technological fields.
Industry Implications
1. Automotive Industry - The technological advancements needed to perform extreme stunts could inspire innovations in automotive engineering, mechanic tools, and auto materials.
2. Sports Industry - Urban sports like Gymkhana could provide opportunities for sponsorship and collaboration with sports apparel and equipment companies.
3. Marketing Industry - The need for creative and impactful marketing in the world of extreme sports could inspire new marketing strategies and tactics.
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