The ALEX+ is a Gadget That Improves Posture in Three Weeks
Mishal Omar — May 11, 2017 — Lifestyle
References: alexposture & kickstarter
The ALEX+ is a wearable that was designed to improve people's neck posture in just 21 days, a tool that many in this day and age would require.
The wearable is a simple, relatively non-intrusive gadget that sits at the base of the neck like a reverse headband. It offers the wearer reminders, exercises and tracking capabilities with an accompanying app to ensure that they are sitting with their heads straight. When the ALEX+ detects that the wearer is slouching, it vibrates gently so that they can readjust their neck posture.
This wearable was created in response to many people's lifestyles today – with all the time consumers spend working on their computers and looking down at their phones, improper posture has become a widespread problem.
The wearable is a simple, relatively non-intrusive gadget that sits at the base of the neck like a reverse headband. It offers the wearer reminders, exercises and tracking capabilities with an accompanying app to ensure that they are sitting with their heads straight. When the ALEX+ detects that the wearer is slouching, it vibrates gently so that they can readjust their neck posture.
This wearable was created in response to many people's lifestyles today – with all the time consumers spend working on their computers and looking down at their phones, improper posture has become a widespread problem.
Trend Themes
1. Personal Neck Posture Wearables - The ALEX+ wearable is a disruptive innovation opportunity that addresses the widespread problem of improper posture caused by excessive screen usage.
2. Improving Neck Posture - The ALEX+ gadget presents a disruptive innovation opportunity in the trend of improving neck posture for individuals who spend long hours working on computers and looking down at their phones.
3. 21-day Posture Correction - The ALEX+ wearable provides a disruptive innovation opportunity by offering a time-efficient solution to improve neck posture in just 21 days.
Industry Implications
1. Wearable Technology - The ALEX+ wearable falls within the wearable technology industry and presents a disruptive innovation opportunity in improving neck posture.
2. Health and Wellness - The ALEX+ gadget is relevant to the health and wellness industry, offering a disruptive innovation opportunity in addressing poor neck posture caused by technology usage.
3. Fitness and Rehabilitation - The ALEX+ wearable is applicable to the fitness and rehabilitation industry, providing a disruptive innovation opportunity for individuals seeking to improve their neck posture.
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