The NBA Short Sleeve Jersey May Change Everything
Jonathon Brown — February 15, 2013 — Eco
The Golden State Warriors are the first team to adopt the NBA short sleeve jersey by Adidas. The Warriors yellow and blue cover this lightweight, shoulder hugging uniform that shakes up the traditional basketball jersey. This change could signal the beginning of a shift towards these uniforms by all teams in the NBA. The Warriors cite fan appeal and enhanced performance as the reasons why they are switching to this design. The uniforms will make their first in-game appearance on February 22nd agains the San Antonio Spurs.
Aside from having sleeves, the uniforms are unique for being 26% lighter and made of 60% recycled materials. The fabric is 360-degree stretchable, which allows a full range of motion for the arm, shoulder and back. It is also equipped with tiny mesh holes to increase breathability.
Aside from having sleeves, the uniforms are unique for being 26% lighter and made of 60% recycled materials. The fabric is 360-degree stretchable, which allows a full range of motion for the arm, shoulder and back. It is also equipped with tiny mesh holes to increase breathability.
Trend Themes
1. Short Sleeve Jerseys - The adoption of NBA short sleeve jerseys by teams may create a market for innovative designs and materials.
2. Lightweight Uniforms - The shift towards lighter basketball uniforms made from recycled materials opens up opportunities for eco-friendly apparel in sports.
3. 360-degree Stretchable Fabric - The use of 360-degree stretchable fabric in basketball uniforms can inspire advancements in performance wear for other sports.
Industry Implications
1. Sports Apparel - The adoption of NBA short sleeve jerseys and lightweight uniforms made from recycled materials introduces disruptive innovation opportunities in the sports apparel industry.
2. Sustainability - The trend towards using recycled materials in basketball uniforms presents disruptive innovation opportunities in the sustainability industry for eco-friendly material sourcing and manufacturing processes.
3. Performance Wear - The incorporation of 360-degree stretchable fabric in basketball uniforms offers disruptive innovation opportunities in the performance wear industry for enhanced flexibility and comfort in athletic apparel.
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