Trader Joe's Naturally Flavored Sparkling Drink is Sweet & Tart
Laura McQuarrie — November 29, 2019 — Lifestyle
References: traderjoes
One of the newest products from Trader Joe's takes the form of a naturally flavored sparkling drink that's full of flavor from real hibiscus powder extract, lemon juice concentrate, natural lemongrass flavors and cane sugar for sweetness. The Trader Joe’s Hibiscus Lemongrass Naturally Flavored Sparkling Beverage is a refreshing summery beverage that is said to offer "the ideal intersection of 'sweet' and 'tart.'" In a 12-ounce can, there are just 50 calories and 12 grams of sugar, which Trader Joe's notes is low in comparison to other kinds of sparkling lemon drinks that are sweetened with cane sugar.
The light new product has the potential to be enjoyed as an alternative to conventional sugar-filled beverages like soda or lemonade.
Image Credit: Trader Joe's
The light new product has the potential to be enjoyed as an alternative to conventional sugar-filled beverages like soda or lemonade.
Image Credit: Trader Joe's
Trend Themes
1. Naturally Flavored Sparkling Beverages - The rise of naturally flavored sparkling beverages can disrupt the carbonated drink industry by offering consumers a healthier alternative to sugary sodas and juices.
2. Hibiscus and Lemongrass Ingredients - The combination of hibiscus and lemongrass ingredients in beverages can disrupt the flavored sparkling drink industry by offering unique and exotic flavor options to consumers.
3. Low Sugar Beverages - The trend of low sugar beverages such as the new Hibiscus Lemongrass Sparkling Beverage can disrupt the beverage industry as consumers demand healthier drink options.
Industry Implications
1. Beverage Industry - The Beverage Industry can innovate by incorporating more naturally flavored, low sugar, and exotic ingredients in their drink options to meet the growing demand for healthier choices among consumers.
2. Health and Wellness Industry - The Health and Wellness Industry can take advantage of the trend towards low sugar and naturally flavored beverages by providing consumers with education and products related to healthier beverage choices.
3. Grocery Industry - The Grocery Industry can capitalize on the trend of healthier beverage choices by offering more options that are low in sugar, naturally flavored, and contain unique and exotic ingredients that capture the attention of consumers.
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