Natural Thing by Nobody Beats the Drum is Totally Mesmerizing
Marina Rotharmel — August 12, 2012 — Pop Culture
References: gizmodo & obviouswinner
Nobody Beats the Drum has come out with a totally trippy and psychedelic new video for their song Natural Thing. It combines three great things: animals, lasers and electro music.
The video showcases, cats, kittens, dogs and ferrets chasing around different laser beams. The animals bob their heads from side to side following the laser to the beat of the songs. When the music starts to speed up, the animals start running around. When more sounds are added to the song and the beat gets heaver, more animals start chasing the laser together.
The song is layered and so is the video, as all the animals are stuck in a square white room together, feeling the groove of the song.
The video showcases, cats, kittens, dogs and ferrets chasing around different laser beams. The animals bob their heads from side to side following the laser to the beat of the songs. When the music starts to speed up, the animals start running around. When more sounds are added to the song and the beat gets heaver, more animals start chasing the laser together.
The song is layered and so is the video, as all the animals are stuck in a square white room together, feeling the groove of the song.
Trend Themes
1. Psychedelic Animal Videos - The trend of psychedelic animal videos could offer new opportunities for artists to promote their music in unconventional ways.
2. Sensory Marketing - The use of animals, music, and lasers in the Natural Thing video highlights the potential for sensory marketing to create memorable brand experiences.
3. Social Media Virality - The mesmerizing and shareable nature of the Natural Thing video illustrates the potential for businesses to tap into social media virality for increased exposure.
Industry Implications
1. Music - The Natural Thing video suggests that adopting unconventional and creative tactics, such as incorporating animals, could be a way for artists in the music industry to stand out and garner attention.
2. Pet Products - The inclusion of popular household pets in the Natural Thing video could inspire companies in the pet products industry to incorporate more creative and imaginative marketing strategies that center around animal companionship.
3. Event Planning - The use of sensory marketing in the Natural Thing video suggests an opportunity for event planners to incorporate experiential marketing that engages multiple senses to create unforgettable events.
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