The Jif x GIPHY Creamy Peanut Butter Makes Light of Pronunciation
Michael Hemsworth — February 28, 2020 — Marketing
References: amazon & coolmaterial
The Jif x GIPHY Creamy Peanut Butter is a new cheeky product from the iconic spread brand that looks to help end a common debate that takes place in the comments section of many popular websites. The peanut butter is the same smooth, creamy product that consumers are already familiar with but has been changed to come in two versions: one with the original Jif branding and another with the Gif branding. This plays on the pronunciation of gif (graphics interchange format) by letting consumers know it's ok if they've ever pronounced it with a soft G sound, but that it's properly pronounced with a hard G sound.
The Jif x GIPHY Creamy Peanut Butter is a limited-edition offering that's available now for purchase.
The Jif x GIPHY Creamy Peanut Butter is a limited-edition offering that's available now for purchase.
Trend Themes
1. Brand Collaborations - The Jif x GIPHY Creamy Peanut Butter showcases the potential disruption in brand collaborations that leverage social media content and trends as a marketing strategy.
2. Online Engagement - The peanut butter's marketing approach highlights the potential disruption in online engagement by encouraging consumers to participate in a fun and playful debate around brand identity and language.
3. Packaging Design - The Jif x GIPHY Creamy Peanut Butter raises potential disruption in packaging design that utilizes humor and internet trends to attract customers.
Industry Implications
1. Food and Beverage - The Jif x GIPHY Creamy Peanut Butter illustrates potential innovation opportunities in the food and beverage industry by exploring non-traditional marketing strategies that engage younger audiences.
2. Social Media and Content Creation - The peanut butter's marketing campaign points to potential innovation opportunities in the social media and content creation industry by utilizing fun and interactive content to boost user engagement.
3. Advertising and Marketing - The Jif x GIPHY Creamy Peanut Butter demonstrates possible innovation opportunities in advertising and marketing, particularly in how brands can connect with consumers through social media and align with internet trends.
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