Al Roker Stars in This FEMA Ad for Natural Disaster Safety Plans
Jonathon Brown — March 1, 2013 — Marketing
References: ready.gov & adsoftheworld
With more major weather events happening every year, FEMA (Federal Emergency Management Agency) is getting out in front of these crises by preaching natural disaster safety in this new commercial.
FEMA’s slow action during Hurricane Katrina was well publicized in 2005 and it seems the agency is making its best efforts to prepare citizens for the worst. Television personality and weather man Al Roker stars in this commercial as he stands near the water, giving the weather report for the day. Throughout his report, the weather goes from bad to worse in a matter of seconds and almost blows him over.
Although you can’t predict the weather, this commercial suggests you plan for bad weather to ensure your safety.
FEMA’s slow action during Hurricane Katrina was well publicized in 2005 and it seems the agency is making its best efforts to prepare citizens for the worst. Television personality and weather man Al Roker stars in this commercial as he stands near the water, giving the weather report for the day. Throughout his report, the weather goes from bad to worse in a matter of seconds and almost blows him over.
Although you can’t predict the weather, this commercial suggests you plan for bad weather to ensure your safety.
Trend Themes
1. Increasing Weather Events - Opportunity for businesses to develop products and services that better prepare and protect individuals and communities from natural disasters.
2. Public Safety Awareness - Opportunity for businesses to create innovative ways to educate and engage the public about natural disaster safety plans and precautions.
3. Celebrity Endorsements in Disaster Preparedness - Opportunity for businesses to collaborate with celebrities and influencers to raise awareness about the importance of natural disaster preparedness.
Industry Implications
1. Insurance - Disruptive innovation opportunity for insurance companies to develop flexible and affordable policies that cover damages caused by natural disasters.
2. Technology - Disruptive innovation opportunity for technology companies to create advanced weather tracking and early warning systems to help people stay safe during severe weather events.
3. Education - Disruptive innovation opportunity for educational institutions and edtech companies to develop interactive programs and digital resources to teach people about natural disaster preparedness and safety measures.
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